Brand Positioning
For those who are particularly concerned about health and fashion and eager to share, TIME NATURE can provide them with dynamic and innovative high-quality products. 
TIME NATURE attaches great importance to the human body and provides the most comprehensive anti-aging products including NMN, in order to enable users to manage their bodies more effectively, so as to achieve healthy and longevity.

Brand Core Concept
Due to global environmental pollution, greenhouse effect and changes in food genes, a large amount of harmful substances remain in the human body. Human genes and cells are damaged, resulting in aging and pathological changes. Cells are the basic units that make up the human body, and the mission of 
TIME NATURE  is to help the human body repair damaged cells and restore it to its original normal state, so as to improve and continue the quality of life of human beings, and hope to contribute to the health of the people.


Brand story:
TIME NATURE  Health Research Institute
The site was formerly known as the Kyoto Institute of Nutritional Chemistry. It was founded in Meiji 41 (1908) and is a long-established health food manufacturing company. The founder obtained "ビーオー", a healthy food, from the germ derived from sake rice. Since its establishment, it has focused on providing freshly made, high-nutritive and delicious food according to the tenet of "food containing vitality makes people gain vitality". Therefore, customers can feel the nutrition of Kyoto by paying attention to the "origin", "variety", "season" of the ingredients, and choosing the processing method that minimizes the damage to the ingredients, so as to provide the highest quality "products" and other details. The sincerity of the Institute of Chemistry. With the mission of "contributing to mankind throughout life", we develop "nutritional supplements (health products)" to meet the needs of consumers, and further contribute to the society through services such as brand planning and contract manufacturing.

In the 2nd year of Linghe (2020), the "
TIME NATURE  Health Research Institute" was established at the original site, and jointly developed the exclusive anti-aging formula NMN APEX with the State Key Laboratory (MIAR), continuing the founder's " contribute to the health of the people  ". idea.

History
In the 41st year of Meiji (1908), we made use of the experience and achievements of sake brewing, using the most nutritious germ, naming it "ビーオー" and making it into a product.
In the first year of Taisho (1912), the Kyoto Institute of Nutritional Chemistry was established.
Showa 28 (1953) Developed Kumasa (Mangosteen) chlorophyll
Heisei 13 (2001) Construction of a new pharmaceutical GMP factory
Heisei 21 (2009) Construction of a new factory in Kansai Culture and Academic Research City
In the 2nd year of Linghe (2020), the "
TIME NATURE  Health Research Institute" was established at the original site, and the exclusive anti-aging formula NMN APEX 

In 2021, the Fun Factory Macau opened its first store in Macau.

In 2023, a special Torii counter will be opened in the New Yaohan Department Store at NY8 Grand Lisboa in Macau. TIME NATURE Pharmacy was opened in Macau Star Plaza and Japanese medicines were introduced.